Féminité Archétypale Collection

Designed for glamour, infused with authenticity, cast in solid gold. Our fine jewelry collection is here.

Our inspiration

The fine jewelry collection we have created is inspired by the feminine archetypes. Described in 1956 by Toni Wolf, a student of C. G. Jung and an important figure in the development of analytical psychology, they are four structural types of the feminine psyche that we can all identify and connect with.

Our inspiration

The collection features four precious medallions made in solid gold, each dedicated to a feminine archetype and the energies it embodies. All medallions have an unique clip-on bail and can be paired with any of our luxurious chains, made in the heart of the gold district, Vicenza, Italy.

Our inspiration

The fine jewelry collection we have created is inspired by the feminine archetypes. Described in 1956 by Toni Wolf, a student of C. G. Jung and an important figure in the development of analytical psychology, they are four structural types of the feminine psyche that we can all identify and connect with.

Our inspiration

The collection features four precious medallions made in solid gold, each dedicated to a feminine archetype and the energies it embodies. All medallions have an unique clip-on bail and can be paired with any of our luxurious chains, made in the heart of the gold district, Vicenza, Italy.

our promise

Jewelry for a lifetime

Cast in solid gold, our fine jewelry is designed to become your most beloved pieces, the ones that you wear every day and keep close for a lifetime. 

In our first collection you'll discover four unique medallions, meticulously cast in 14k solid gold and adorned with a selection of diamonds, gemstones, and cultured pearls. Our chains perfectly complement the collection and they can be worn alone as statement pieces or layered, for a more lavish look.

We think true jewelry is made to live its life with you and be passed down through generations, so we offer a lifetime guarantee for all our pieces.

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Our brand aesthetic

Our fine jewelry collection is composed of eclectic pieces, modern in essence, maximalist and expressive in form, with a subtle nod to the 60s bohemian style and the 80s retro vibes.

Our brand aesthetic

We bring forward an updated aesthetic, jewelry that is both casual and luxurious, making it easy to style and wear every day. The casual luxury of modern heirlooms.

Our brand aesthetic

Our fine jewelry collection is composed of eclectic pieces, modern in essence, maximalist and expressive in form, with a subtle nod to the 60s bohemian style and the 80s retro vibes.

Our brand aesthetic

We bring forward an updated aesthetic, jewelry that is both casual and luxurious, making it easy to style and wear every day. The casual luxury of modern heirlooms.

we are all artists

Our creative process

“Mia Ru was born as part of a bigger quest of exploring my own creativity. My passion for art, combined with my studies in analytical psychology, gave me the courage to venture into this new territory. We tend to think that art is set aside for the artists. But I do believe we are all creators, in our own unique way. Artistic expression and creativity should be a part of everyone’s life.

Designing jewelry was a natural choice. I’ve always found jewelry fascinating. Some of my oldest memories as a little girl are spending hours in my mother’s jewelry drawer, admiring each piece, mesmerized by their beauty. I can still remember the powdery smell, the honey-dipped glimmer of gold.”

our promise

Craftsmanship

All our jewelry is meticulously cast and handcrafted in 14k solid gold. The polishing, stone setting, soldering, and enamelling are all done individually, tailored to the unique requirements of each design. Our partner ateliers are home to skilled experts that deliver high quality craftsmanship, combining artisanal practice with technology. We only work with Responsible Jewellery Council (RJC) certified jewelers, which is the world’s leading sustainability standard setting organization for responsible and ethical jewelry throughout the entire supply chain. An increasing part of our jewelry is made from recycled gold, in our effort to reduce our environmental impact.